MAR043-6 Strategy And Brand Management Assignment 1 – UK
This management subject is classified and applied in business schools that deal with strategic decisions. Strategic management is viewed from an authoritarian perspective, explaining how strategies should be developed. A descriptive approach explains how the processes should be implemented. They differ in their view on whether or not strategies are developed logically, considering all threats and possibilities. This branch of MBA involves setting goals, analyzing the same within a competitive environment, and evaluating strategies. MAR043-6 Strategy And Brand Management Assignment 1 – UK Strategic brand management helps companies to achieve their long-term goals by increasing revenue and gaining consumer recognition. The management of a brand involves a variety of factors, from centralizing digital resources to maintaining brand consistency across multiple touchpoints like - · Branding strategies · ...